In the digital age, where text and images go electronically straight from computer to paper, Hatch’s hand-crafted posters, often using vintage wood blocks and type faces from decades before, are more compelling than ever.

That’s probably why the shop has such an impressive client list from artists like  Beck, the Beastie Boys, NIN, Pearl Jam, to B.B. King and Elvis Presley. The appeal of Hatch’s style is bold, direct and animated still has the power to stir the imagination.

Here are some photos from our trip to Austin.

Please leave comments.What do you think of the letter press technique? How has it affected and influenced design today? Do any you practice this technique and if so where…so we can come invade your space!

We also made a stop by Frank, amazing dogs and and needless to say a really cool brand.